打造“上海环球美食汇”IP 2026年“上海环球美食汇Global Taste in Shanghai”暨“欧陆风味季”启动仪式举行
Jie Fang Ri Bao·2026-01-10 01:00

Core Viewpoint - Shanghai is set to establish the "Global Taste in Shanghai" food festival as a prominent culinary event with broad participation and lasting impact, aiming to showcase global flavors throughout the year [1] Summary by Categories Event Overview - The "Global Taste in Shanghai" and "European Flavor Season" launch ceremony took place in Huangpu District, highlighting the city's commitment to creating a significant food festival IP [1] - The event will feature a year-round series of global culinary activities, allowing residents and tourists to experience international flavors without traveling abroad [1] Seasonal Themes - The festival will be organized into four seasonal themes, each focusing on different global cuisines: - First Quarter: European Flavor Season, featuring events like the Italian Food and Wine Carnival and Spanish Ham Tasting Masterclass [1] - Second Quarter: American Flavor Season, including the Mexican Fiesta and Brazilian Tango Barbecue Night Market [1] - Third Quarter: Asian Flavor Season, showcasing Asian tea and alcohol culture and Southeast Asian Curry Carnival [1] - Fourth Quarter: Flavor Without Borders Season, with events like the Baking and Dessert Festival and Food Spice Exhibition [1] - A special "Global New Year Flavor" event will also be held during the Spring Festival [1] Leadership Involvement - City leader Hua Yuan attended the launch event, indicating governmental support for the initiative [1]