Core Viewpoint - The increasing value of intelligent features in commercial vehicles is being validated by more commercial vehicle companies, with Chery Group's "Recreate a Chery" strategy focusing on the expansion of its new energy VAN project aimed at the European market [2][3]. Group 1: Strategic Goals and Market Positioning - Chery aims to become a leader in the international commercial vehicle industry by leveraging trends in electrification, intelligence, and internationalization [2]. - The company plans to achieve annual sales of 300,000 units from 2025 to 2026, 600,000 units from 2027 to 2028, and over 1 million units from 2029 to 2030, focusing on breakthroughs in the European market [4]. - The VAN series is expected to account for 77% of overseas sales by 2030, marking it as the product line with the highest overseas sales ratio [5][14]. Group 2: Product Development and Innovation - The VAN project is characterized by a new digital architecture developed according to European standards, featuring modular design and innovative technologies [8]. - The first pure electric VAN model is set to launch in the UK and Germany by the end of 2025 or early 2027, marking Chery's entry into the European market [3][10]. - The project has completed extensive product testing, including extreme weather conditions, to ensure readiness for the international market [7]. Group 3: Team and Resource Integration - The VAN project team consists mainly of external hires with experience in overseas markets, aiming to combine Chinese entrepreneurial spirit with international business acumen [6][7]. - Chery has established a wholly-owned subsidiary, Delivery, to operate the VAN project, with significant initial and subsequent investments [5]. Group 4: Market Opportunities and Challenges - The European market for electric vans is growing, with a total sales volume of 1.59 million units in 2024, reflecting an 8.3% year-on-year increase [10]. - Despite the late entry into the market compared to competitors, Chery believes its next-generation platform will be more competitive than traditional upgraded platforms [10][11]. Group 5: Localization and Ecosystem Development - Chery's strategy emphasizes localizing operations in Europe, including establishing local sales companies and engineering centers [11][12]. - The company aims to build a comprehensive ecosystem around its commercial vehicles, including partnerships with various stakeholders in the European market [12].
入欧前夜：奇瑞电动大VAN详解“破冰术”