练好内功，才能把潜力激发出来（与企业家谈“新”）

Core Viewpoint - The rapid development of China's new energy vehicle (NEV) industry has positioned it as a global leader in production and sales for ten consecutive years, with Leap Motor emerging as a significant player in this sector [1]. Group 1: Industry Challenges and Strategies - Entering the automotive industry posed significant challenges due to intense market competition, high capital requirements, and the need for advanced technology integration [2]. - The company faced a downturn in the NEV market in 2019, leading to lower-than-expected sales for its first vehicle, prompting a reassessment of its strategies [3]. - To thrive in a competitive "red ocean" market, companies must focus on internal capabilities, product quality, and pricing strategies [4]. Group 2: Pricing and Profitability - The company emphasizes that selling vehicles at a loss is not sustainable, advocating for maintaining profit margins while enhancing product quality and reducing costs through market competition [5]. Group 3: Technology and Innovation - The company prioritizes in-house research and development to master core technologies, which is essential for maintaining competitive advantages in the NEV sector [7][8]. - The focus on technology is seen as a long-term investment, with expectations for continuous innovation and improvement in product offerings over the next decade [10]. Group 4: Market Outlook - The company predicts that the market share of NEVs in China will increase to 80% to 90% within the next 3 to 5 years, driven by economic benefits and technological advancements [11]. - The transition from policy-driven growth to market-driven dynamics is expected to accelerate the adoption of NEVs globally [11]. Group 5: Safety and Quality Assurance - The company acknowledges the growing public concern regarding the safety of NEVs and asserts that recent advancements have brought battery safety levels close to those of traditional fuel vehicles [12]. Group 6: Talent and Team Dynamics - The company maintains a high proportion of engineers (over 80%) and emphasizes the importance of team stability and efficiency in research and development [13]. - A management approach that fosters end-to-end project ownership is employed to enhance productivity and employee engagement [15]. Group 7: Global Expansion Strategy - The company adopts a collaborative approach with multinational automotive manufacturers to establish a presence in overseas markets, leveraging their distribution channels for efficient market entry [17]. - The strategy includes a gradual build-up of brand recognition and trust among international consumers, with a target of exporting approximately 60,000 vehicles by 2025 [18].