Group 1 - The core viewpoint of the article highlights the shift in public health awareness towards comprehensive nutritional solutions, driven by the "Healthy China 2030" initiative, with the brand Yan Professor leveraging this trend through scientific research and innovative product offerings [1] Group 2 - The product strategy of Yan Professor aligns with consumer demands for perceivable, sustainable, and systematic health improvements, featuring combinations like "Light Burn Coffee + Nutritional Simple Meal" for weight management and "0 Worry Probiotic" for gut health [3] - The brand emphasizes a holistic approach to health, integrating traditional Chinese medicine concepts with modern nutritional science through its original theory of "Balanced Intervention" [5] Group 3 - Yan Professor has established a competitive edge by training over 7,000 certified nutritionists and health managers, providing personalized dietary assessments and product recommendations through a digital platform, resulting in an average user interaction frequency of 23 times per year [7] Group 4 - The brand adopts a long-term strategy, focusing on sustainable practices and avoiding short-term trends, with a commitment to becoming a health system company for families rather than merely selling products [9]
燕教授锚定2025十大营养热词，以“科学+东方”双轮驱动健康消费新范式
Jiang Nan Shi Bao·2026-01-09 02:51