质子汽车召开2026合作伙伴大会

Core Insights - The Proton Automobile 2026 Partner Conference, themed "Energy Gathering, Crossing, and Quality Change," was held in Xi'an, marking the company's transition from an "industry new force" to a "leader" [1] Group 1: Strategic Developments - The conference was hosted by Wang Bin, Secretary of the Party Committee and Executive Director of Dechuang Future, with key speeches from Zhou Xiangqiang, General Manager of Shaanxi Automobile Holdings, and Wang Zhao, Chairman of Proton Automobile, who presented the "2026 Strategic Development Report" [3] - Zhou Xiangqiang emphasized Proton Automobile's role as a significant practice of new productive forces in Shaanxi Automobile's development, focusing on innovation in new energy, intelligent networking, and new materials, with a sales target of over 8,000 vehicles in 2025 and overseas bulk sales of hydrogen energy products [3] - Wang Zhao analyzed industry changes and outlined Proton Automobile's development path, committing to a product-driven and ecosystem-win development philosophy centered on maximizing asset returns over the entire lifecycle (BAR) [3] Group 2: Technological and Marketing Initiatives - Vice General Manager Chao Pengxiang presented the R&D report, detailing the 2026 technology blueprint and product roadmap for Proton Automobile [3] - Vice General Manager Lü Wenyas delivered a marketing report focusing on channel ecology, regional segmentation, incentive structuring, and product systematization, reinforcing confidence in collaborative future success with partners [3] Group 3: Financial Collaborations - Proton Automobile signed strategic cooperation credit agreements for 2026 with five banks during the "Capital Win-Win Signing Ceremony," indicating strong market confidence from financial institutions in the company's future development [4] - These collaborations are expected to provide robust financial support for technology R&D, capacity expansion, and market development [4] Group 4: Customer Engagement and Recognition - The "Caring for Card Friends Annual Activity" was launched, in collaboration with the Shaanxi Mechanical Metallurgical Building Materials Trade Union and industry partners, to enhance customer service and operational efficiency amid increasing price competition [6] - Proton Automobile recognized outstanding partners from the past year, aiming to strengthen product competitiveness and system capabilities for high-quality development in the new energy commercial vehicle sector [6]