Di Yi Cai Jing·2026-01-10 01:54Core Insights - JD.com has established the "Chameleon Business Unit" to enhance the development and commercialization of AI products, including JoyAI App and digital humans, indicating a strategic shift towards AI integration in its business model [1][2] - The formation of the Chameleon Business Unit signals that JD.com's AI strategy is transitioning from research and development to commercial application, focusing on multimodal AI tools and digital human technologies [2][3] Group 1: AI Product Development - The Chameleon Business Unit aims to accelerate the development of AI products, leveraging self-developed products for rapid iteration and user data accumulation to optimize large models [1][2] - JD.com has seen a significant increase in R&D spending, with a 28.4% year-on-year growth to 5.6 billion yuan, reflecting its commitment to AI technology [2] Group 2: Digital Human Applications - JD.com's digital humans are being utilized across various scenarios, including live streaming, customer service, and brand endorsements, with production costs significantly reduced by over 90% compared to traditional methods [5][6] - The number of merchants using digital humans for live streaming has increased nearly sixfold during the Double 11 shopping festival, contributing hundreds of billions in GMV [6] Group 3: AI Toy Market - JD.com has entered the AI toy market, launching several AI toy products since November, with notable sales figures, including over 4,000 units of a toy series and 8,000 units of the JoyInside chess robot [7][10] - The AI toy sector is projected to experience substantial growth, with sales of AI robots, trendy toys, and educational toys expected to increase significantly in the coming years [10][11] Group 4: Competitive Landscape and Challenges - The AI toy market faces challenges such as product homogeneity and high return rates, necessitating innovation and differentiation for companies entering this space [11] - JD.com aims to leverage cost advantages and rapid product iteration to establish a competitive edge in the AI toy market, collaborating with over 40 leading brands to enhance its technology platform [11]