料理包里的“养生”高价面？和府捞面陷信任危机

Core Viewpoint - The company, He Fu Lao Mian, faces consumer backlash for selling high-priced, industrially produced noodles, which many customers perceive as pre-packaged meals rather than freshly made dishes [2][3] Group 1: Consumer Reactions - Multiple consumers have expressed disappointment over the perceived quality of He Fu Lao Mian's offerings, comparing them to high-end instant noodles due to the use of pre-packaged ingredients [2] - Social media reactions highlight a significant disconnect between the brand's marketed image of "health-focused noodles" and the reality of their food preparation process [2] Group 2: Company Response - He Fu Lao Mian's official response clarifies that all dishes are prepared in a central kitchen and delivered to stores on the same day, asserting that their products do not fall under the category of "pre-packaged meals" as defined by national regulations [2] - The company's attempt to differentiate its products from the sensitive "pre-packaged meal" label may not align with consumer perceptions, as the visible preparation process raises concerns about authenticity [2] Group 3: Brand Trust Issues - The brand has previously faced scrutiny for using absolute terms in advertising, such as "the number one brand of Chinese noodle restaurants," which led to regulatory penalties [2] - A series of incidents, including misleading marketing and pricing inconsistencies, are eroding consumer trust in this once-celebrated brand [3]