Di Yi Cai Jing·2026-01-10 02:22Core Viewpoint - The Chinese automotive market is experiencing a new round of competition in 2026, characterized by aggressive promotions and model updates without price increases, with a notable early onset of competition compared to previous years [1][2]. Group 1: Price Reductions and Promotions - BMW announced price cuts on 31 models, with reductions up to 300,000 yuan, prompting over five joint venture brands to follow suit with promotional offers ranging from 10,000 to 50,000 yuan [1][3]. - BYD, the leading electric vehicle manufacturer, has also reduced the starting price of its new Qin L plug-in hybrid model from 119,800 yuan to 116,800 yuan while increasing its electric range from 120 km to 210 km [1][6]. - More than 20 automakers have launched limited-time promotional activities, with over 75 models participating, employing various strategies such as cash subsidies, fixed-price sales, and interest-free financing options [1][3]. Group 2: Market Dynamics and Expert Opinions - Industry experts suggest that the current price reductions are not indicative of a price war but rather a rational return to reasonable pricing, with expectations of continued price cuts throughout 2026 [2][4]. - The increase in the new energy vehicle purchase tax has raised costs for consumers, influencing promotional strategies among automakers to mitigate these impacts [4]. - Predictions indicate that the automotive market may experience a year-on-year stabilization in Q1 2026, despite a projected quarter-on-quarter decline of 25% compared to Q4 2025 [5]. Group 3: New Model Launches and Competitive Strategies - The competition in the automotive market is intensifying, with numerous new models being launched, primarily focusing on upgrades without price increases [6][7]. - BYD has introduced four new models, enhancing electric range and reducing prices, while other brands like Xpeng are also launching updated models with added features at unchanged prices [6][7]. - The transition between old and new models is marked by significant cash discounts on older models, aimed at clearing inventory to make way for new releases [7].