京东加速AI落地

Core Viewpoint - JD.com has established the "Chameleon Business Unit" to enhance the development and commercialization of AI products, including JoyAI App and digital humans, marking a strategic move to accelerate AI implementation in its operations [1] Group 1: Business Development - The Chameleon project team was formed a year ago to focus on the development of AI multimodal products, which includes the JoyAI App [1] - The upgrade of the Chameleon project team to a business unit aims to better facilitate the commercialization of AI products and further invest in multimodal AI tools and digital human technologies [1] Group 2: Competitive Advantage - JD.com differentiates itself from other e-commerce platforms by entering the AI toy market through its own manufacturing brand, 京东京造, which allows for a unique positioning in the industry [1] - The strategy emphasizes direct connection to manufacturing resources, which enhances efficiency and reduces costs, thereby providing a pricing advantage [1] - Data feedback from the manufacturing end is expected to create differentiated advantages for JD.com in the AI product market [1]