上海研究生教骑车爆火，两年流水27万！全网喊“离谱”，当事人：我看着也离谱……真实“账本”曝光→

Core Insights - The entrepreneurial project led by a graduate student from Shanghai University of Sport has gained significant attention for offering paid bicycle riding lessons, challenging conventional perceptions about learning to ride a bike [1][13] - The business model involves a fee of 800 yuan for unlimited lessons until the student is proficient, with a reported gross revenue of 250,000 to 270,000 yuan over two years [1][6] Business Model - The 800 yuan fee is not per lesson but covers comprehensive training, with a focus on teaching balance and coordination through a no-contact method [2][8] - Approximately 70% of students can achieve proficiency in 2 to 4 lessons, depending on their individual coordination abilities [1][2] Target Audience - The primary demographic includes adults aged 30 to 40, addressing commuting needs and corporate team-building activities, as well as foreign tourists seeking to learn cycling skills in Shanghai [4][6] - The business has expanded beyond just teaching children, breaking stereotypes about cycling lessons [4][6] Market Positioning - The company differentiates itself from "sports delivery" services, positioning as a "sports tutor" that requires professional skills and qualifications [8][9] - The focus is on higher-repurchase-rate youth sports training, with services priced around 300 yuan per hour, compared to competitors charging up to 1,000 yuan per session [6][8] Growth Strategy - The company is exploring expansion into other cities and markets, utilizing a part-time coach model to maintain service quality while reaching new customers [6][9] - Continuous self-investment in professional development is emphasized, with over 100,000 yuan spent on various sports training programs [8][9] Future Plans - The entrepreneur aims to standardize course offerings and expand the service network post-graduation, highlighting the growing market for personalized sports training [13][11] - The focus remains on leveraging professional expertise to enhance the perceived value of sports education and entrepreneurship among young professionals [13][11]