Core Insights - The popularity of Shanyefeng Hotpot has declined, with customers no longer needing to wait in long lines as they did previously, indicating a shift in consumer preferences [1] - The market has seen an influx of restaurants with names containing "Shan," offering similar menus featuring green plant walls, mushroom platters, and various marinated meats, leading to market saturation [1] - The Chongqing Hotpot Association plans to implement a grading system for hotpot restaurants to ensure the brand image of hotpot remains associated with safety, greenness, and freshness [1] Industry Trends - The trend of long wait times for popular hotpot restaurants has diminished, suggesting a change in consumer behavior towards more accessible dining options [1] - The emergence of numerous similar hotpot establishments has created a competitive environment, prompting consumers to make choices based on quality and uniqueness [1] - The Chongqing Hotpot Association's initiative to grade restaurants reflects an industry effort to maintain standards and enhance consumer trust in the hotpot dining experience [1]
山系火锅遇冷,鲜切明档门店逆势增长
Xin Lang Cai Jing·2026-01-10 03:00