从吸引到赋能，返乡青年掀起乡村振兴新范式村里来了“主理人”

Core Insights - The article highlights the transformative impact of young people returning to rural areas, particularly in Qianshan, where they are redefining rural revitalization through innovative projects and community engagement [1][2][3] Group 1: Youth Engagement and Community Development - Qianshan has attracted 236 various "main operators" and teams, leading to the establishment of 62 new projects in cultural tourism and agricultural innovation, creating over 3,000 jobs [2] - The "Return to the Earth Youth Co-Building Community" in Wutang Village integrates camping, tea spaces, and cultural markets, reflecting a new lifestyle aspiration among youth [3][4] - The community is characterized by a shift from "escape" to "return," with young entrepreneurs like Sun Yiming and Huang Pan leading initiatives that blend local culture with innovative concepts [3][5] Group 2: Economic Model and Support Mechanisms - Qianshan's approach emphasizes "people-driven production" and "production attracts people," creating a virtuous cycle in rural development [2] - The "Rural Revitalization Company" model acts as both a "firewall" and a "catalyst," providing financial support and reducing initial barriers for entrepreneurs [8][9] - Financial products like innovative rural loans have been issued, totaling over 400 million yuan, to support young entrepreneurs in rural areas [9] Group 3: Collaborative Ecosystem and Innovation - The establishment of the Qianshan Rural Main Operators Alliance, comprising 127 members, fosters collaboration and knowledge sharing among different projects [11][12] - Projects like "Village Coffee+" and "Youth Market" demonstrate the potential for cross-regional collaboration and the integration of various business models [13][14] - The community's focus on shared experiences and emotional connections has transformed individual operators into a supportive network, enhancing collective growth [15][19] Group 4: Sustainable Development and Modernization - The article emphasizes that the return of young people is not merely for nostalgia but aims to empower rural revitalization and uncover the multifaceted value of rural areas [17][21] - Innovative projects are redefining rural modernization, showcasing that rural areas can develop their unique paths without strictly following urban models [21] - The integration of traditional practices with modern experiences, such as space breeding and cultural tourism, illustrates a new narrative for rural life [20][21]