山东文登：西洋参“链”动乡村振兴

Core Insights - The demand for deep-processed products of American ginseng has been continuously growing since it was officially included in the food and drug homologous directory [1][2] - The local government in Wengden District aims to promote rural revitalization through the development of characteristic industries, with the American ginseng industry serving as a successful model [1] Industry Development - Wengden District has established standardized planting bases and promoted ecological planting techniques, resulting in an expansion of American ginseng planting area to 55,000 acres, with an annual production of 7,500 tons of fresh ginseng [1] - A variety of processing enterprises have emerged, producing different categories of products such as ginseng slices, tablets, and meal replacement powders, creating a product matrix that meets diverse market demands [1] Sales and Marketing - The sales strategy employs a dual-channel approach, utilizing both online and offline methods to enhance brand visibility and market reach [2] - The local power supply company has optimized the distribution network to support the American ginseng industry, ensuring reliable electricity supply for agricultural production and processing [2] Economic Impact - The growth of the American ginseng industry has stimulated the development of related sectors such as rural tourism and logistics, creating numerous job opportunities and increasing local income [2]