双赢成趋势，岚图梦想家2025全年售出80248台、同比增长46%

Core Insights - Lantu Dreamer maintained its position as the leading high-end MPV in sales with 43,191 units sold in the second half of 2025, achieving a total annual sales of 80,248 units, representing a 46% year-on-year growth [1] - In the latest 2025 survey on the health of new energy brands, Lantu Dreamer scored 78.5 in Net Promoter Score (NPS), securing the top position for MPV user recommendations for the second consecutive year, thus becoming a "dual champion" in both sales and reputation [1] Group 1 - Lantu Dreamer has established a reliable user base in the high-end MPV sector, driven by its technological strength and insights into user pain points, leading to increased user recommendations [8] - The average price of Lantu Dreamer exceeds 400,000, indicating that users are willing to invest in long-term value for sustainable "technological peace of mind" [8] - The company emphasizes a long-term strategy focused on technology, particularly in core areas such as battery, chassis, and safety, and has introduced 800V intelligent hybrid technology to alleviate charging anxiety for MPVs [8] Group 2 - The MPV market is entering a "year of explosion" in 2026, with intensifying competition, and Lantu Dreamer's established benchmarks and successful strategies are not easily replicable [10] - New policies on electric vehicle purchase tax require users to pay 5% of the vehicle price, which means that for electric models priced above 339,000, the tax burden will exceed 15,000 [10] - To protect user purchasing rights during this policy transition, Lantu Dreamer has introduced a tax subsidy plan, offering up to 15,000 in purchase tax subsidies, effectively covering the additional tax burden and enhancing user purchasing intent [10]