Core Viewpoint - The Chinese automotive market is entering a new round of competition in 2026, characterized by aggressive promotional activities and the introduction of updated models without price increases [1] Group 1: Promotional Activities - Over 20 automotive companies have launched limited-time promotional activities for more than 75 models since January 1, 2026 [1] - Promotional strategies include direct cash subsidies, fixed-price sales, and interest-free financing options for 3 to 5 years [1] - Some models are combining trade-in subsidies with other promotional offers, creating layered incentives for consumers [1] Group 2: Market Analysis - The Secretary-General of the National Passenger Car Market Information Association, Cui Dongshu, suggests that the current price reductions by automakers are not indicative of a "price war," but rather a rational return to reasonable pricing [1] - The trend of price reductions among automakers is expected to continue throughout 2026 [1]
今年以来已有超20家车企降价促销
Xin Lang Cai Jing·2026-01-10 04:05