元旦以来超20家车企降价促销

Core Viewpoint - The Chinese automotive market is entering a new round of competition in 2026, characterized by early and aggressive promotional activities from car manufacturers, including discounts and enhanced models without price increases [1] Group 1: Promotional Activities - Over 20 car manufacturers have launched limited-time promotional activities for more than 75 models since January 1, 2026 [1] - Promotional strategies include direct cash subsidies, fixed-price sales, and interest-free financing options for 3 to 5 years [1] - Some models are combining multiple incentives, such as trade-in subsidies and additional discounts [1] Group 2: Market Analysis - The Secretary-General of the National Passenger Car Market Information Association, Cui Dongshu, suggests that the current price reductions by car manufacturers are not indicative of a "price war," but rather a rational adjustment of prices [1] - The trend of price reductions among car manufacturers is expected to continue throughout 2026 [1]