Xin Lang Cai Jing·2026-01-10 04:05Core Viewpoint - The Chinese automotive market is experiencing a new wave of competition in 2026, characterized by promotional discounts and the introduction of upgraded models without price increases [1] Group 1: Promotional Activities - Over 20 automotive companies have launched promotional activities for more than 75 models since January 1, 2026 [1] - Promotional strategies include cash subsidies, fixed-price sales, and interest-free financing options for 3 to 5 years [1] - Some models are also benefiting from trade-in subsidies, creating layered promotional offers [1] Group 2: Market Analysis - The Secretary-General of the National Passenger Car Market Information Association, Cui Dongshu, suggests that the current price reductions by car manufacturers are not indicative of a "price war," but rather a rational adjustment of prices [1] - The trend of price reductions among automotive companies is expected to continue throughout 2026 [1]