从“分头独唱”到“多声部合唱”，国际传播的新策略与新实践

Core Viewpoint - The 2025 Overseas Communication Power Forum highlighted the strategic opportunities for enhancing China's international communication capabilities through systematic reforms and the integration of media technology [1][3]. Group 1: Systematic Reform and International Communication - The forum discussed the need for a systematic transformation in international communication, as outlined in the "14th Five-Year Plan," which emphasizes improving the international communication system and enhancing cultural exchanges [1]. - Key topics included the construction of a comprehensive media communication system and the organic integration of international communication capabilities [1][3]. Group 2: Media Innovation and Cultural Responsibility - The theme "New Expressions of Traditional Culture, New Strategies for International Communication" reflects the cultural responsibility of mainstream media to enhance China's global influence [3]. - Mainstream media, including the People's Daily, is actively innovating to present a credible and appealing image of China to the world [3]. Group 3: Multi-Channel and Collaborative Communication - The forum emphasized the importance of a multi-channel, collaborative approach to international communication, moving from isolated efforts to a more coordinated strategy involving various stakeholders [5]. - The "Silk Road Scroll" communication cloud platform was launched, achieving over 400 million exposures for related content, significantly enhancing the breadth and depth of the "Belt and Road" initiative's promotion [5]. Group 4: Local and National Image Building - The integration of local and national narratives is crucial for constructing a cohesive international image, with local representations becoming increasingly significant in global perceptions [5][9]. - Experts advocated for a shift from fragmented communication to a harmonious multi-voice approach, leveraging local IPs to support national image building [9]. Group 5: Technological Integration and Sustainable Communication - The role of technology, particularly artificial intelligence, is transforming how Chinese enterprises engage internationally, focusing on delivering sustainable capabilities rather than just products [7]. - The forum initiated a collection of outstanding overseas communication cases to showcase innovative practices by Chinese institutions [7]. Group 6: Enhancing Narrative and Content Construction - The need for a robust narrative and content construction strategy was highlighted, emphasizing the importance of integrating internal and external communication efforts [10][12]. - The forum underscored the necessity for mainstream media to strengthen their capabilities in international communication, including content, channels, and technical development [12].