2025年深圳以旧换新“成绩单”出炉！

Core Insights - In 2025, Shenzhen's old-for-new consumption policy achieved significant results, with a total sales volume of 87.5 billion yuan, benefiting 17.8 million consumers [1] Group 1: Policy Implementation - Shenzhen fully promoted the old-for-new program for automobiles, smart home appliances, home renovation, and electric bicycles in 2025 [1] - The program included the replacement of 190,000 cars, 7.97 million home appliances, 4.32 million digital products, 5.23 million home renovation items, and 90,000 electric bicycles [1] Group 2: Market Participation - Over 1,000 offline merchants participated in the old-for-new program in the home appliance, digital, and home renovation sectors, with more than 11,000 stores involved [1] - The policy also extended to cover residents from Hong Kong, Macau, Taiwan, and foreign nationals, with over 20,000 individuals benefiting from subsidies [1] Group 3: Market Response - The new consumption policy was launched on January 1, 2026, covering automobiles, six categories of home appliances, and four categories of digital products, providing substantial discounts to citizens [1] - The market response was rapid, with some stores experiencing a more than 150% increase in foot traffic and over 200% increase in transaction rates during the New Year period compared to the previous week [1]