Group 1 - The upcoming Spring Festival is driving early consumer spending, with many citizens preparing for the holiday by purchasing new appliances, spurred by the recent "national subsidy" policy [1] - A consumer highlighted the financial benefits of replacing an old refrigerator with a new one, taking advantage of discounts and subsidies, resulting in a final price of approximately 6,500 yuan for a high-capacity model [1] - There is a growing trend among consumers towards health and smart consumption, with smart appliances like air conditioners, refrigerators, and washing machines becoming increasingly popular [1] Group 2 - Sales at Beijing Suning Yigou stores saw a significant increase, with a more than 800% month-on-month growth in sales from January 1 to 8, driven by the new "national subsidy" policy [2] - Overall customer traffic at Suning Yigou stores in Beijing increased by over 110% year-on-year, with energy-efficient appliances now making up 92% of sales [2] - Popular items on the platform's "national subsidy" hot-selling list include smartphones, tablets, laptops, smartwatches, refrigerators, televisions, and washing machines, all experiencing substantial sales growth [2]
“国补”带动年货消费提前火热