Core Insights - The company Lianhua is launching a marketing campaign titled "Full Throttle, Good Luck Continues" to stimulate consumer spending during the New Year period, aiming for steady growth in consumption [3][5] Group 1: Marketing Campaign Details - The campaign will feature nearly a thousand popular products for the New Year, including a selection of "Top 100 Popular Products" across various categories such as fresh food, baked goods, snacks, beverages, grains, and personal care [3] - The promotional activities began on New Year's Day and will continue until the eve of the Spring Festival, incorporating various interactive formats like "New Year Goods Market," "Points to Coupons," and "Red Packet Draws" [3][4] Group 2: Consumer Engagement and Offers - The first phase of the campaign, "Year of the Horse Prosperity, Red Packets Open the Way," ran from January 1 to January 13, allowing consumers to participate in a red packet draw with a minimum purchase of 88 yuan, with the chance to win up to 88.8 yuan [3] - From January 14, the campaign will enter a new phase offering discounts, where consumers can exchange 100 points for a coupon that provides 8 yuan off a purchase of 60 yuan, further lowering the threshold for New Year shopping [5] Group 3: Integration of Online and Offline Channels - Lianhua is integrating online and offline shopping experiences, allowing consumers to participate in activities and purchase products both in physical stores and through the iBailian app and WeChat mini-program [5] - The company plans to host several New Year-themed live broadcasts to enhance consumer engagement and storytelling, ensuring convenience and freshness from online to table [5] Group 4: Commitment to Consumer Quality - Lianhua aims to strengthen the quality of consumer goods through a solid supply chain and innovative service models, helping consumers easily stock up on New Year goods and contributing to the construction of Shanghai as an international consumption center [5]
“马”上尝鲜，进一步激发新春消费市场活力！联华新年百大爆款好物集结