不到两年直播助农卖了600万元，“网红书记”包腾是怎么做到的？

Core Viewpoint - The article highlights the efforts of Bao Teng, a village secretary and social media influencer, in promoting agricultural products from Yanglutang Village through innovative use of short video platforms and live streaming, significantly boosting local sales and community engagement [3][12]. Group 1: Background and Personal Journey - Bao Teng, a former soldier with a strong connection to his rural roots, returned to his hometown to help address local agricultural challenges after a decade of service in Tibet [5][15]. - He recognized the potential of new media to showcase and sell local products, leading him to create a Douyin account to document village life and promote agricultural goods [10][12]. Group 2: Social Media Impact - Since starting his Douyin account in 2024, Bao Teng's videos have garnered over 4 billion views, and his live streaming efforts have generated sales exceeding 600 million yuan [3][12]. - His first live stream resulted in sales of over 100,000 yuan within a few hours, demonstrating the effectiveness of his approach in converting online engagement into tangible income for local farmers [12][14]. Group 3: Community Engagement and Training - Bao Teng has actively engaged with the local community, identifying 161 impoverished households and documenting their agricultural challenges to better tailor his support [7][14]. - He has initiated training programs for villagers, enabling them to learn skills in short video production and live streaming, thus empowering them to participate in the digital economy [14][15]. Group 4: Future Plans and Challenges - Despite the successes, Bao Teng acknowledges ongoing challenges such as talent shortages, high logistics costs, and insufficient funding, which hinder further development [15]. - He is exploring new agricultural ventures, such as beekeeping, to diversify income sources for the village, aiming to enhance the collective economy and improve residents' livelihoods [15].