从种优质小麦到卖爆品面包，科技小院农学生如何串起“地头-舌尖”全产业链？

Core Viewpoint - The article highlights the innovative approach of the Liu Zhuang Technology Courtyard in Hebei, where agricultural students are extending the agricultural industry chain by creating value-added products like bread from high-quality wheat, addressing the issue of low prices for good wheat [1][10]. Group 1: Technology and Innovation in Agriculture - The Liu Zhuang Technology Courtyard aims to not only teach farmers how to cultivate crops but also to explore new pathways for extending the agricultural industry chain [1]. - The courtyard's team, led by graduate student Yuan Cong, has focused on creating a stable sales channel for high-quality wheat, which local farmers are hesitant to grow due to the lack of reliable buyers [2]. - The team discovered that simply selling flour was not sufficient for increasing farmer income, leading them to develop a brand and a final product, specifically bread, to enhance value [2][4]. Group 2: Market Development and Sales Strategy - The students calculated that the price of high-quality wheat could increase by 15%, and once processed into flour, its value could multiply several times [4]. - The team faced challenges in gaining acceptance from local bakeries, which typically use imported wheat, but eventually found a local bakery willing to collaborate [4][8]. - The "Technology Courtyard Bread" has successfully launched on e-commerce platforms, achieving significant sales and even topping sales charts in the province [8]. Group 3: Community Impact and Future Plans - The initiative has not only sold over 30,000 bags of flour and 20,000 pieces of bread but has also created local job opportunities through packaging and shipping [8][10]. - The project has begun to change local farmers' perceptions, leading them to trust the students and consider growing high-quality wheat [9]. - The long-term goal is to integrate farmers into the entire production and sales process, allowing them to benefit directly from the value chain [12][13].