为国民养生而生：新华网携手无限极，共绘健康中国新图景

Core Insights - The "Healthy China 2030" strategy is advancing, with a shift in public health awareness from "passive treatment" to "active management" of health needs [1][9] - The launch of the "National Health in Action" initiative by Xinhua News and YGJ marks a strategic transformation for YGJ from a product provider to a health lifestyle leader [1][4] Group 1: Industry Trends - There is a growing demand for more accessible, trustworthy health solutions as public health needs evolve [4] - YGJ has identified this trend and aims to promote traditional Chinese health culture while providing systematic solutions to modern health issues through its "New Balance" initiative [8][9] Group 2: Strategic Initiatives - The "New Balance" initiative focuses on addressing dual imbalances in physical and lifestyle health by offering solutions through traditional Chinese medicine and lifestyle adjustments [8][14] - YGJ's activities, such as the "New Balance Agreement" and "Source of Authentic Chinese Medicine Journey," aim to make health wisdom tangible and experiential for the public [8][14] Group 3: Media Collaboration - The partnership with Xinhua News aims to enhance the visibility and trustworthiness of YGJ as a brand committed to public health [9][14] - The initiative seeks to leverage Xinhua's authority and reach to disseminate scientific health concepts widely [14] Group 4: Community Engagement - The "National Health in Action" initiative emphasizes grassroots implementation, transforming health concepts into daily practices within communities [15][19] - Activities will include community health fairs, lectures, and collaborations with local health professionals to enhance the credibility of health information [15][19] Group 5: Long-term Vision - YGJ's commitment to the "National Health in Action" initiative reflects a long-term strategy to integrate health practices into everyday life across various communities [19] - The collaboration between the brand, media, and community partners aims to address public health challenges and contribute to the "Healthy China 2030" strategy [19]