蔡书贵：推动各地支持实体书店发展 | 2026北京图书订货会

Core Viewpoint - The 2026 Beijing Book Ordering Conference highlights the importance of supporting physical bookstores and implementing the "National Reading Promotion Regulations" to boost the publishing industry's confidence and development [1][2]. Group 1: Event Overview - The 2026 Beijing Book Ordering Conference took place from January 8 to 10, covering an exhibition area of 50,000 square meters, showcasing over 400,000 book titles, with 711 participating units and 2,765 booths [1]. - The conference featured over 420 cultural activities and included 578 display racks for library books, with more than 100,000 titles available [1]. Group 2: Industry Challenges - The publishing industry is currently undergoing deep adjustments, with a mismatch between effective supply and precise demand, leading to a reduction of approximately 1,000 physical bookstores in 2025 [2]. - There is a structural surplus in the total supply of books, while the supply of quality books remains insufficient, and the demand for digital reading continues to rise as traditional reading declines [2]. Group 3: Implementation of Regulations - The implementation of the "National Reading Promotion Regulations" aims to support and guide the innovative development of physical bookstores, which are crucial for promoting cultural work [2]. - A coordinated mechanism among departments is necessary to encourage local policies that support bookstore development and cultivate high-quality, culturally rich bookstores [2]. Group 4: Perspectives on National Reading - The former head of the National Press and Publication Administration emphasized that the regulations provide a legal framework for "national reading," laying a solid foundation for the publishing market and presenting significant opportunities for high-quality development [3]. - There is a call for collective efforts to build a reading society, enhancing the overall cultural and moral standards of the population through deepening national reading initiatives [3]. Group 5: Legislative and Protective Measures - The need for legislative action to strengthen copyright protection for publishing units and clarify the usage rules for AI-generated content in publications was highlighted [3]. - The implementation of the regulations is seen as an opportunity to organize reading promotion activities and create more reading scenarios and market opportunities [3].