骑行热退潮，闪电纷纷关闭旗舰店

Group 1 - The core point of the article is that the high-end cycling brand SPECIALIZED is closing its official flagship store on JD.com, with a complete shutdown expected by March 3, 2026, reflecting significant changes in the cycling market [2][5] - The brand has also closed its offline store in Shanghai, indicating a broader trend of store closures in response to changing market dynamics [5] - The cycling market experienced explosive growth during the pandemic, but this trend has rapidly declined post-2024, leading to a fundamental shift in market structure and a significant adjustment in demand [7] Group 2 - The influx of casual riders during the pandemic has diminished, resulting in a loss of entry-level consumers who previously purchased equipment for social media purposes, which has drastically altered market demand [7] - The high-end bicycle market has reached saturation, with inventory levels for brands like Shimano and Giant exceeding 20% to 45%, indicating a shift from "incremental expansion" to "stock competition" [7] - The closure of the Shanghai store highlights the mismatch between high rental costs and low conversion rates from casual foot traffic, leading to the prioritization of core user engagement over non-core store operations [7][8] Group 3 - Online platforms like JD.com are struggling to effectively reach core users as the cycling trend wanes, with high-end cycling purchases requiring in-person experiences that online models cannot provide [8] - The closure of the flagship store is a strategic adjustment by SPECIALIZED to adapt to market changes, signaling a transition for the entire high-end cycling industry towards a focus on precise user matching and maximizing channel value [8]