九牧的三十而惑

Core Viewpoint - The article discusses the challenges faced by Jomoo, a leading bathroom brand in China, as it transitions from a high-growth phase to a more mature market stage, particularly in the context of changing consumer demands and market dynamics [1][2]. Group 1: Company Performance and Market Position - Jomoo has been recognized as the top seller of smart toilets in China, achieving a market share of 23.4% across all product categories and 44.2% in the smart toilet segment [3][4]. - The company's revenue reached 12.5 billion yuan last year, benefiting from a strong distribution network and a large service team [3]. - Despite its strong market position, Jomoo faces challenges as the real estate market slows down, impacting growth opportunities [4][5]. Group 2: Transitioning Market Strategies - Jomoo must shift its focus from new home procurement to attracting customers in the existing home renovation market, which is characterized by diverse and individualized consumer needs [5][6]. - The traditional sales approach, which relied heavily on partnerships with real estate developers, is becoming less effective as consumer preferences evolve [6][7]. - The company has initiated various promotional campaigns and partnerships to enhance customer acquisition in the existing home market [6][8]. Group 3: Technological Innovation and AI Integration - Jomoo is investing in smart toilet technology, launching products that incorporate AI features, but faces challenges in achieving significant differentiation in a competitive landscape [7][9]. - The current smart toilet market is projected to decline slightly, indicating potential difficulties in driving growth through AI innovations [9][10]. - Consumer reluctance to pay a premium for smart features and competition from tech companies pose additional challenges for Jomoo's smart product offerings [9][10]. Group 4: International Expansion - Jomoo's export volume reached 1.51 million units last year, with a 10.6% increase, highlighting the importance of international markets for growth [11][12]. - The company is pursuing a global strategy that includes acquisitions and establishing design and research centers abroad, but faces challenges related to cultural differences and local market adaptation [11][12]. - While Jomoo has the foundational capabilities for globalization, it must navigate unfamiliar market dynamics to succeed internationally [12].