Zhong Guo Xin Wen Wang·2026-01-10 11:40Group 1 - The new "Two New" policy in China is accelerating the implementation of large-scale equipment updates and the replacement of consumer goods, stimulating new vitality in the consumption market [1][2] - Rural areas are showing significant consumption potential, with retail sales of consumer goods in rural China expected to reach 66,729 billion yuan in 2024, a year-on-year increase of 4.3%, outpacing urban growth by 0.9 percentage points [1] - E-commerce platforms, particularly JD.com, are actively supporting the "National Subsidy" policy, having invested nearly 30 billion yuan by 2025 to enhance rural consumer access [2] Group 2 - The latest "National Subsidy" policy focuses on smart and green consumption trends, providing a 15% subsidy for eligible products such as smartphones and smart glasses, with a cap of 500 yuan per item [2][3] - The policy encourages green consumption by only subsidizing products with high energy efficiency ratings, with a maximum subsidy of 1,500 yuan for eligible appliances [3] - The "Two New" policy aims to precisely match high-end supply with demand, with projections indicating that 1.83 million vehicles will be replaced under the old-for-new program, with nearly 60% being new energy vehicles [3]