新年伊始，南方人把雪滑出了火锅味

Core Viewpoint - Ice and snow sports are transitioning from being a distant spectacle for southern residents to becoming a part of their daily lives, reflecting a significant cultural shift in participation and accessibility [1][3]. Group 1: Growth of Ice and Snow Sports - The number of ice and snow sports venues in China has increased to 2,678 by 2024, with a notable rise in southern regions [5]. - The participation in ice and snow sports in Shanghai has surged from 600,000 visits in 2017 to over 5 million expected by 2025 [11]. - The trend of "bringing three hundred million people to participate in ice and snow sports" is evident in the expansion of facilities and activities across the country [7]. Group 2: Economic Impact - During the recent New Year holiday, southern ski resorts experienced high visitor numbers, with the Hubei Badong Green Onion Slope Ski Resort receiving over 6,000 visitors and generating over 1 million yuan in revenue [15]. - The ice and snow consumption market in southern China is evolving, with activities available year-round, contrasting with the seasonal nature of northern ice and snow consumption [21]. - The popularity of ice and snow sports has stimulated surrounding economies, leading to increased sales of skiing equipment and full bookings for nearby accommodations [21]. Group 3: Changing Consumer Behavior - Southern consumers are diversifying their engagement with ice and snow sports, with some viewing it as a seasonal entertainment option while others are developing long-term interests [19]. - The convenience of local ski facilities has made it easier for urban residents to participate, enhancing their leisure options and lifestyle [23]. - The experience of ice and snow sports is attracting not only local residents but also international tourists, with visitors from Southeast Asia and Russia participating in activities [29].