2026年北京台春晚文创周边联手老字号、新潮牌

Core Viewpoint - The 2026 Beijing TV Spring Festival Gala is collaborating with the popular domestic original IP WAKUKU to launch a new Spring Festival product line, integrating traditional cultural elements with modern aesthetics to appeal to the younger generation [1][4]. Group 1: Product Launch and Design - The new product "Xuefu Ti Ti" is inspired by the concept of "immediate good fortune," combining auspicious meanings with trendy aesthetics, targeting Generation Z as a new form of "social currency" for the Spring Festival [1][4]. - The design features a cute and playful appearance, with a classic sitting doll body and horse hoof-shaped limbs, adorned with a horse head plush hat, reflecting the aesthetic preferences of the younger demographic [3][4]. - The product incorporates traditional symbols, such as a copper coin-shaped eye and a silver-thread embroidered horseshoe, to convey blessings of good luck and prosperity [3][4]. Group 2: Cultural Significance and Innovation - The "Tian Gong Zao Jing Huan Tian Yi" refrigerator magnet creatively represents the structure of the Han Dynasty's astronomical instrument, showcasing a five-layer design that reflects traditional Chinese architectural beauty [7]. - The "Ma Dun Dun" product, inspired by the "Six Divine Horses," merges Chinese horse culture with the zodiac, presenting a running pose that symbolizes auspiciousness and aligns with the Olympic spirit of "faster, higher, stronger, together" [9][10]. - The limited edition scarf and refrigerator magnets designed in collaboration with the Tongniu Group incorporate national intangible cultural heritage elements, aiming to blend traditional craftsmanship with contemporary fashion [10][12]. Group 3: Event Details - The 2026 Beijing TV Spring Festival Gala will be broadcast on February 17, 2026, at 19:30 across various platforms, including Beijing Satellite TV and the Beijing Arts Channel [12].