“萌宠+购物” 郑州再现体验式消费新场景

Core Insights - Zhengzhou has been selected as a pilot city for new consumption formats and scenarios, indicating a shift towards innovative consumer experiences [3][4] - The opening of the MOMO PARK urban park aims to create a "pet + shopping" experience, featuring over 20 types of animals for consumer interaction [3] - The project is designed to enhance emotional companionship and leisure socialization, aligning with the trend of experiential consumption in urban settings [3] Group 1 - Zhengzhou has seen the emergence of various new consumption scenarios, such as creative street districts and cultural commercial areas [3] - The MOMO PARK project will officially open on January 18, featuring a pet paradise and interactive experiences with animals like capybaras and black swans [3] - The park aims to integrate natural scenes into consumer spaces, creating a composite area for pet interaction, nature experiences, and light socialization [3] Group 2 - The project is expected to enhance the local commercial ecosystem by linking with nearby wholesale centers and shopping parks, thus enriching the shopping and leisure experience [3] - The initiative targets the emotional and social needs of urban consumers, reflecting a growing trend towards micro-vacations and experiential consumption [3][4] - The Vice President of the China Commercial Economic Association emphasizes that these new consumption scenarios effectively meet the demands of younger consumers [4]