Optimism Prevails for Zillow Group (ZG) Despite Fears of Third-Party Real Estate Advertisements

Group 1 - Zillow Group (NASDAQ:ZG) is viewed positively by hedge funds, with RBC Capital analyst Brad Erickson maintaining a Buy rating and a price target of $95, indicating a potential upside of nearly 41% [1] - Despite concerns regarding Google entering the real estate advertising space, Erickson believes the impact on Zillow Group will be limited, as he anticipates that Google's listings will violate Multiple Listing Service (MLS) rules and will be shut down soon [2] - Goldman Sachs analyst Mike Ng also noted the limited near-term effect on Zillow Group, rating the stock as Hold with a price target of $78, which suggests an upside of approximately 16% [3] Group 2 - Zillow Group operates as a technology-enabled platform in the real estate market, providing marketplaces for rentals, construction, agents, and property advertising, along with SaaS solutions for real estate transaction management [4]