劳力士中国内地开卖官方二手表 能规范二级市场吗

Core Insights - Rolex officially launched its Certified Pre-Owned program in mainland China, starting with a store in Nanjing, marking its entry into the second-hand watch market [1] - The program aims to standardize the second-hand market, enhancing the value of pre-owned Rolex watches and providing a two-year warranty [2][4] - The second-hand watch market is experiencing a shift, with luxury brands like Rolex recognizing its potential and entering the space to improve market transparency [4][5] Group 1 - Rolex's Certified Pre-Owned program is expected to generate over $500 million in sales by 2025 [1] - The program requires that certified second-hand watches be sold for at least two years and undergo official inspection and refurbishment [2] - The average price of Rolex watches with the official RCPO certification is at least 25% higher than those sold by non-certified dealers [3] Group 2 - The high-end watch market is facing a downturn, with Swiss watch exports declining by 7.3% to 2.2 billion Swiss francs in November 2025 [5] - The entry of luxury brands into the second-hand market is seen as a way to boost confidence and encourage consumers to purchase new watches [4] - The second-hand market's growth is expected to positively impact the sales of new watches, as a well-functioning second-hand market can enhance the perceived value of new purchases [4]