直击CES 2026｜中国AI眼镜CES扎堆“秀肌肉” 2026年将迎来应用大年？

Core Insights - The 2026 International Consumer Electronics Show (CES) showcased AI glasses as a significant highlight, with over 50 exhibitors, including more than 20 Chinese companies, indicating a strong presence in the market [1][3]. Industry Overview - The global smart glasses market is projected to reach a shipment volume of 4.296 million units by Q3 2025, reflecting a year-on-year growth of 74.1%. In China, the shipment volume is expected to be 623,000 units, with a growth rate of 62.3% [1]. - The AI glasses sector is seen as a crucial entry point for AI technology, with companies focusing on user experience and practical applications [2][5]. Product Innovations - Rokid introduced the Rokid Ai Glasses Style, a lightweight model weighing only 38.5g, capable of functions such as music playback, translation, navigation, and AI Q&A [3]. - Thunderbird Innovation launched the world's first dual-lens AR glasses with eSIM functionality, allowing independent communication without a smartphone [4]. - XREAL unveiled the new generation AR glasses XREAL 1S and announced a deepened collaboration with Alphabet [4]. Market Dynamics - The AI glasses market is experiencing a "arms race" with various manufacturers adopting differentiated strategies, focusing on audio interaction, camera integration, and waveguide display technology [5][6]. - Meta's announcement of a successful launch of its Ray-Ban Display smart glasses has led to a delay in its international market expansion plans due to overwhelming demand [6]. Future Projections - The smart glasses market is expected to reach a shipment volume of 23.687 million units globally by 2026, with China's market surpassing 4.915 million units, marking a new phase of growth [6]. - Analysts suggest that the participation of internet and cloud companies is enhancing industry attention and capital activity, leading to resource flow and integration within the supply chain [7]. Challenges and Considerations - The industry faces challenges in supply chain management and user experience, with many brands struggling with inventory and delivery issues [8]. - Ensuring product stability and quality control will be critical for retaining users, as the current demand is primarily driven by novelty rather than necessity [8].