地铁站内“松口气套餐”厨电广告引争议,相关内容已撤下
Xin Lang Cai Jing·2026-01-10 14:20

Core Viewpoint - A recent kitchen appliance advertisement in Shanghai's Xujiahui subway station sparked significant online discussion, with some netizens criticizing it as a "anxiety-selling machine" due to its focus on life milestones and waiting periods [1][4] Group 1: Advertisement Details - The advertisement featured a striking white background with black text, highlighting various life events such as "waiting for a job," "waiting to have children," and "waiting to pay off a mortgage," ultimately promoting a kitchen package priced at ¥16,800 [3][6] - The ad was launched on January 8 and was quickly removed on January 9 after the company received feedback from passengers and noticed online discussions [6][8] Group 2: Public Reaction - The advertisement generated mixed reactions online, with some users feeling it was a form of anxiety exploitation, while others viewed it as a motivational reminder to take action in life [4][8] - The advertising company, Dega Advertising (Shanghai) Co., acknowledged the emotional intensity of the ad's content and the potential for varied interpretations, leading to its prompt removal and plans for a revised version [8]