百位农推官“集结” 第三届“内蒙古农推官”展示宣介会举办

Core Viewpoint - The third "Inner Mongolia Agricultural Promoter" selection competition was held to enhance brand promotion for Inner Mongolia's agricultural and livestock products, showcasing the importance of innovative marketing strategies in the sector [1][3]. Group 1: Event Overview - The event was co-hosted by the Inner Mongolia Agricultural and Animal Husbandry Department, the Communist Youth League of Inner Mongolia, and the Inner Mongolia Development and Reform Commission, with the aim of promoting agricultural branding [1]. - A total of 100 outstanding candidates were selected through multiple rounds of competition, and 66 creative and effective works were recognized during the event [3]. Group 2: Impact and Development - Since its inception in 2023, the competition has evolved into a distinctive brand promotion IP, with nearly 300 agricultural promoters acting as representatives and salespeople for high-quality agricultural products [5]. - The promoters utilize new media strategies such as "live streaming + e-commerce" and "short video promotion" to convert digital traffic into resources that empower agricultural development, effectively increasing the market visibility of Inner Mongolia's beef, lamb, dairy products, and specialty grains [5]. Group 3: Future Plans - The Inner Mongolia Agricultural and Animal Husbandry Department plans to enhance the management mechanism for agricultural promoters, deepen professional training, and integrate live e-commerce with agricultural production, processing, and sales [5]. - There are intentions to collaborate with more industry resources to create an online and offline promotional platform, supporting promoters in expanding diverse marketing scenarios for Inner Mongolia's high-quality agricultural products [5].