超400万人受益！湖南劳务品牌的星火燎原之势，太硬核了

Core Insights - The development of labor brands in Hunan is a key strategy for stabilizing employment, promoting industries, and advancing rural revitalization, with 269 labor brands and over 12,000 related enterprises created, leading to more than 4 million jobs [1][3] Policy Framework - Hunan's labor brand development is supported by a comprehensive policy framework, including the implementation of opinions by 19 departments in 2021 and the establishment of a "one county, one product" goal by 2023, with a full support system for cultivation, development, and management [3][5] - A three-tier brand system has been established, comprising 51 provincial, 69 municipal, and 149 county-level brands across seven major industries, with five brands recognized and promoted by the Ministry of Human Resources and Social Security [3] Skills Development - Skill level is identified as the core competitive advantage for labor brands, with over 720,000 skilled talents trained in the past five years, and 40 quality training projects recognized for subsidies to enhance talent cultivation [5] - Local initiatives include the "Baijing Golden Tea Maker" program led by county officials to address certification issues and the training of nearly 3,000 skilled talents in Xiangxi, transforming traditional tea farmers into skilled professionals [5] Cross-Provincial Collaboration - Hunan is expanding cross-provincial cooperation and international outreach, with initiatives like the "Liling Ceramic Craftsman" talent information database and job fairs to facilitate orderly talent flow within the province [7] - The "Fucheng Silver Sister" program has established employment service bases in Fuzhou and Guangzhou, helping over 38,000 women from the region find opportunities, while the "Xiangxiang Electric Power Construction Worker" program has sent over 5,000 laborers to participate in power projects in over 20 countries along the Belt and Road [7] Brand Promotion - Effective branding requires strong promotion, with the provincial human resources department facilitating the visibility of distinctive labor brands at national conferences, including the upcoming 2024 National Labor Cooperation and Labor Brand Development Conference [9] - The "Liuyang Fireworks Production Worker" brand showcased a blend of culture and technology at the 2025 Fireworks Culture Festival, featuring a performance with over 15,000 drones, gaining global attention and revitalizing traditional craftsmanship [9] Future Directions - Hunan's labor brand construction is entering a critical quality improvement phase, driven by government guidance and social participation, focusing on enhancing vocational training and expert guidance to foster labor cooperation and employment services [9]