Group 1 - The core message of the controversial advertisement was to promote a kitchen appliance package while highlighting societal pressures and anxieties related to life milestones such as finding a job, having children, and paying off mortgages [1][2] - The advertisement was prominently displayed in the Xujiahui subway station and featured a striking design with a white background and black text, concluding with a promotional offer for a "breath-easy package" priced at ¥16,800 [2][4] - Following public backlash and discussions on social media, the advertising company, Dega Advertising (Shanghai) Co., decided to withdraw the advertisement on January 9, 2023, after noticing passenger feedback and online reactions [4][6] Group 2 - The advertising company stated that the content and visuals of the advertisement were provided by the advertiser, and they are responsible for adhering to advertising laws [6] - The emotional intensity of the advertisement's wording led to varied interpretations among the audience, prompting the company to communicate with the advertiser for a revision of the ad before re-releasing it [6]
地铁里“松口气套餐”广告引争议 最新情况……
Xin Lang Cai Jing·2026-01-10 15:25