“等到什么时候,才能松一口气?”地铁站内“松口气套餐”厨电广告被质疑贩卖焦虑,相关内容已撤下
Xin Lang Cai Jing·2026-01-10 15:25

Core Viewpoint - A recent kitchen appliance advertisement in Shanghai's subway has sparked online debate, with some viewers criticizing it as a "anxiety vending machine" for promoting bundled consumption through the concept of waiting for life milestones [1][4]. Group 1: Advertisement Details - The advertisement featured a white background with black text, prominently displaying phrases about waiting for various life events, concluding with "At the end of the year, take a breath" and promoting a "Breath Easy Package" priced at ¥16,800 for a new kitchen [4][5]. - The ad was strategically placed in a high-traffic area of the subway, which contributed to its visibility and subsequent discussions on social media [4]. Group 2: Public Reaction - The advertisement received mixed reactions from the public; some users felt it was exploiting anxiety, while others viewed it as a motivational reminder to take action in life [4][3]. - Following the backlash and discussions online, the advertising company decided to withdraw the ad on January 9 [1].

“等到什么时候,才能松一口气?”地铁站内“松口气套餐”厨电广告被质疑贩卖焦虑,相关内容已撤下 - Reportify