累计签约金额近25亿元 “天府粮仓”品牌建设如何更出圈？

Core Viewpoint - The "Tianfu Granary" brand is enhancing the recognition and sales of Sichuan agricultural products, with a target sales revenue of 200 million yuan by 2025 for certain products [1][4]. Group 1: Brand Development and Impact - The "Tianfu Granary" brand was officially launched in June 2023, aiming to address the issues of Sichuan agricultural products being numerous but lacking quality and recognition [4][7]. - The brand has empowered various Sichuan agricultural products, leading to increased market trust and sales, with some products reaching international markets [8][9]. - By 2025, Sichuan's total grain production is expected to reach 732.5 billion jin, maintaining a stable output above 700 billion jin for six consecutive years [7]. Group 2: Future Strategies and Challenges - Future strategies include enhancing market competitiveness and brand recognition through large projects and e-commerce initiatives, with a focus on cultural integration [10][11]. - Challenges remain, such as an incomplete standard system, low added value in the industrial chain, and insufficient market competitiveness that need to be addressed [9][11]. - The establishment of a comprehensive management system for the "Tianfu Granary" brand is planned, including a traceability system for products to ensure quality and accountability [11].