生肖文创不必拘泥于吉祥喜庆的模板

Core Viewpoint - The "Crying Horse" figurine, initially a defective product, has unexpectedly become a top mascot for the Year of the Horse in 2026, resonating with contemporary emotional needs of young consumers [1] Group 1: Product Success - The "Crying Horse" features a unique design that contrasts with traditional auspicious zodiac products, appealing to the emotional release needs of young people facing daily pressures [1] - The figurine's popularity highlights a shift in consumer preferences towards products that reflect a range of emotions rather than just joy and celebration [1] Group 2: Market Response - Yiwu merchants quickly adapted their production lines to meet the demand for the "Crying Horse," demonstrating agility in supply chain management [1] - The commitment to maintain prices despite increased production efforts has helped convert initial hype into lasting brand loyalty [1] Group 3: Industry Insights - The success of the "Crying Horse" serves as a reminder for the cultural and creative industry that products need to connect emotionally with consumers rather than conforming to traditional aesthetic standards [1] - The phenomenon indicates a potential shift away from the homogenization seen in the zodiac cultural market, where products often rely on standard designs and themes [1]