中国经济信心说丨消费添“绿”，产业向“新”

Core Viewpoint - The recent joint announcement by the Ministry of Commerce and nine other departments on promoting green consumption aims to establish a comprehensive incentive mechanism, proposing 20 measures across seven areas to drive green transformation in production and lifestyle, thereby injecting new momentum into high-quality development [1][3]. Group 1: Policy Measures - The initiative includes policy subsidies, credit support, and incentive points to lower the cost of green consumption for consumers, effectively stimulating consumption willingness and confidence [3]. - Measures such as promoting green recycling and upgrading energy efficiency labeling management are designed to solidify the institutional foundation for normalizing green consumption [3]. - It is projected that from 2024 to 2025, 18.3 million vehicles will be replaced under the old-for-new policy, and 192 million home appliances will be upgraded, with nearly 60% being new energy vehicles and over 90% being first-level energy-efficient appliances [3]. Group 2: Industry Transformation - The push for green consumption is expected to trigger a chain reaction of transformations across various sectors, including manufacturing, circulation, energy, and emissions reduction [4]. - In manufacturing, energy-efficient appliances are continuously evolving, while smart variable frequency devices balance comfort and energy savings [4]. - The construction industry is seeing the rise of green buildings that can reduce energy consumption by over 90% compared to traditional buildings, significantly enhancing residents' living experiences [4]. Group 3: Youth Engagement - The youth demographic is identified as a key driver in promoting green consumption, with 93.3% of surveyed young individuals prioritizing the purchase of green products, and 77.6% believing that a green low-carbon lifestyle will become more prevalent among their peers [6]. - As policy support becomes more robust, it is expected to create new scenarios for green consumption, facilitating a seamless connection for young consumers to engage in sustainable practices [6].