从“爆款”到“经典”，国产剧2025年做到了吗？

Core Insights - The year 2025 marks a transformative period for domestic Chinese drama series, characterized by significant changes in narrative styles, aesthetics, and regulatory policies, leading to a richer creative ecosystem [1] Group 1: Creative Trends - Reality-based themes dominate the landscape, shifting from singular glorification to multi-dimensional and in-depth portrayals, reflecting societal intricacies and individual experiences [1][4] - The narrative focus has evolved to emphasize humanized perspectives and contemporary expressions, particularly in historical dramas commemorating significant anniversaries, such as the 80th anniversary of the victory in the War of Resistance against Japan [1][4] - A notable increase in the production of reality-themed dramas is evident, with over 66% of the 72 domestic dramas released from January to September 2025 falling into this category [4] Group 2: Genre Innovations - Legal dramas exhibit a strong social engagement, addressing pressing legal issues that resonate with the public, thus transcending mere entertainment [10][11] - Suspense and crime dramas have shifted from mere puzzle-solving to exploring social issues and human complexities, integrating philosophical reflections into their narratives [13][14] - Historical dramas are returning to their roots, enhancing cultural depth and interactive storytelling, with a focus on authentic historical contexts [14][16] Group 3: Technological Advancements - 2025 is recognized as a year of technological empowerment in drama production, with innovations such as 4K ultra-high-definition filming enhancing visual storytelling [19][20] - The integration of AI and virtual production techniques is reshaping creative processes, allowing for more immersive and visually cohesive narratives [20][21] - Regulatory changes, such as the "Broadcasting 21 Articles," have liberated creative constraints, enabling a diverse range of formats and accelerating approval processes [21][22] Group 4: Market Dynamics - The domestic drama market is experiencing a dual growth trend, with both short and medium-length series gaining traction alongside traditional long-form dramas [21][22] - Despite advancements, challenges remain, including issues of narrative homogeneity in urban dramas and the overemphasis on technical aspects at the expense of storytelling [22]