跨入新年，海尔智家令人耳目一新

Core Viewpoint - Haier Smart Home showcases its global expansion and localization strategies through a recent video, emphasizing its broad and deep market presence across various regions [1][3][5] Group 1: Global Reach - The video highlights Haier's brand activities and performance across six major regions: Europe, North America, Australia/New Zealand, Southeast Asia, South Asia, and the Middle East/Africa, demonstrating extensive global coverage and deep localization [3] - In the mature European market, Haier ranks first among Chinese companies in overall market share for white goods, with top positions in major channels for heating and cooling [3] - In Southeast Asia, a high-potential emerging market, Haier also holds the number one position in overall white goods market share, with specific leadership in air conditioning in Thailand and its AQUA brand in Indonesia [3] Group 2: Depth of Localization - Each scene in the video reflects Haier's deep localization efforts, including sponsorships at major sporting events and community engagement through donations and disaster relief initiatives [3] - The brand's localized operations are supported by comprehensive branding strategies tailored to each market, showcasing a commitment to understanding and integrating into local cultures [3] Group 3: Globalization Strategy - Haier's approach to globalization encompasses ten capabilities, including sales, marketing, service, logistics, procurement, research and development, and manufacturing, rather than merely selling products globally [5] - The recent global launch of the three-tub washing machine exemplifies Haier's integrated global capabilities [5] - Haier has been recognized by Euromonitor as the world's leading brand in large home appliance retail volume for 17 consecutive years, reflecting its successful global strategy [5]