年宵花市以“马”为媒新意浓

Group 1 - The market for New Year flowers is experiencing a surge in demand, with unique flower varieties gaining popularity and the ability to rebloom becoming a significant selling point [2][3] - The orchid variety, particularly the slipper orchid, has become a highlight in flower markets, with prices dropping significantly over the past decade, leading to increased consumer interest [2][4] - Family-oriented shopping for flowers has become a trend, with consumers prioritizing cost-effectiveness and the potential for flowers to bloom again next year [3][4] Group 2 - The butterfly orchid remains a top seller in the New Year flower market, with new color variations attracting younger consumers [4] - Supermarkets are increasingly incorporating flower sales, making it convenient for consumers to purchase flowers alongside groceries, with sales of orchid varieties increasing by over 30% [5] - New retail formats, such as small flower shops in subway stations, are emerging to meet consumer demand for easy access to flowers, significantly lowering the barriers to purchase [5]