Core Insights - The app "Are You Dead?" has seen a 50-fold increase in user numbers and continues to grow, indicating a strong market demand for its services [1][2] - The app, designed for individuals living alone, allows users to check in daily, with notifications sent to emergency contacts if they fail to do so for two consecutive days [1][2] - The company behind the app, Moon Realm (Zhengzhou) Technology Service Co., Ltd., was established in March 2025 with a registered capital of 100,000 yuan [1] User Engagement and Growth - The app was launched in mid-2025 but initially struggled with low user engagement until a recent surge in popularity [2][8] - The team had not actively marketed the app until a month prior to its spike in user numbers, which has now reached 50 times its previous count [2][8] - The app's name and concept have generated significant discussion and interest on social media platforms, contributing to its viral growth [9][10] Product Development and Future Plans - The team is exploring additional features for the app, including SMS reminders and a messaging function for emergency contacts [11] - Despite concerns about the app's name being perceived as inauspicious, the team plans to retain it, believing it resonates with younger users [11] - The company is also developing another safety app, Caree AI, aimed at overseas markets, which focuses on monitoring children's and elderly individuals' safety [11] Market Position and Sustainability - The company believes that the demand for safety and security applications will remain strong, even if the current hype subsides [12] - The team is focused on product development and leveraging their first-mover advantage in the market [12]
「死了么」APP爆火,对话开发者:用户数翻了50倍,尚不准备改名
Feng Huang Wang Cai Jing·2026-01-10 23:39