Group 1 - The core theme of the announcement is the launch of the "Fuma Daxian, Fu Qi Xincheng" promotional campaign for the Year of the Horse in 2026, highlighting the cultural significance of the horse in Fujian Province [2] - The horse headgear design is inspired by traditional Minnan "horse face" opera masks, incorporating features from Quanzhou puppetry and Putian opera, symbolizing loyalty and the spirit of galloping [2] - The design elements, such as cloud patterns and wave motifs, represent auspiciousness and the historical memory of Fujian's maritime culture, linking to the "Maritime Silk Road" [2] Group 2 - The predominant gold color in the design symbolizes good fortune and harvest, resonating with the saying "success comes with the horse" and aligning with Fujian's "Fu" culture [2]
马年“福”文化形象IP及主题海报发布
Xin Lang Cai Jing·2026-01-10 23:42