“福建礼物”品牌在榕发布

Group 1 - The "Fujian Gift" brand was launched in Fuzhou, aiming to transform traditional cultural tourism products into innovative cultural items that reflect Fujian's heritage and promote consumption upgrades [4][5] - The first batch of "Fujian Gift" products showcases distinct regional, artistic, and practical characteristics, featuring high-quality cultural creations from nine cities and one district in Fujian, such as Dehua porcelain and Fuzhou lacquerware [4] - A visual identity system for "Fujian Gift" was also released, symbolizing the development and integration of Fujian culture through a design that combines geographical imagery and traditional gift vessel shapes [4] Group 2 - The initiative is described as a cultural expression innovation, aiming to empower cultural preservation and tourism economic development through a model that includes a cultural reception area, a gift shop, and an AI interactive experience zone [5] - The event was guided by the provincial cultural and tourism department and organized by the Fujian Folk Museum [6]