L.L. Bean Promotes 20-year Company Veteran to Top Job

Core Insights - L.L. Bean has appointed Greg Elder as its new president and CEO, marking a significant leadership change after Steve Smith's decade-long tenure [1][2] - Elder will begin transitioning into his new role in the first quarter as the company concludes its fiscal year in late February, with Smith remaining as an advisor until March [2] Leadership Transition - Greg Elder is the fifth president and CEO in L.L. Bean's history, succeeding Steve Smith, who announced his departure last July [1] - Elder has nearly two decades of experience with L.L. Bean, previously serving as chief retail officer, overseeing various business segments [3] Strategic Vision - Elder aims to guide L.L. Bean in evolving its omnichannel experience, expanding retail presence in new markets, and enhancing its product assortment [2] - The company emphasizes a strategy of "evolve and amplify" to strengthen customer connections and unlock sustainable growth [5]