“冰雪+”多元场景点燃冬日热情

Core Insights - The article highlights the development of winter tourism in Liaoning province, focusing on the integration of ice and snow culture to enhance visitor experiences [1][2][3] Group 1: Winter Tourism Activities - Various regions in Liaoning are launching winter activities centered around ice and snow, creating a rich array of experiences for tourists [1] - The "Qianshan Snowman Festival" in Qianshan Scenic Area features themed snow sculptures and has seen a significant increase in visitor numbers, with over 20,000 attendees on New Year's Day, a nearly 60% increase from the previous year [1] - The "Ice and Snow+" concept combines multiple experiences such as skiing, hot springs, local cuisine, and cultural performances, driving engagement in the winter tourism market [2] Group 2: Events and Competitions - The number of winter sports events has significantly increased, with activities like snow soccer leagues and ice dragon boat races attracting participants from various regions [2] - Events are designed to appeal to all age groups, with activities like immersive theater and large-scale laser shows transforming landscapes into entertainment venues [3] - Local governments are implementing policies to encourage participation, such as discounts for families and children, enhancing the appeal of winter activities [3] Group 3: Consumer Engagement and Promotions - Various promotional strategies are being employed, including the distribution of consumer vouchers and special ticket offers, to stimulate winter tourism spending [3] - Tourists are taking advantage of early bird ticket deals, which provide significant savings on equipment rentals and access to attractions [3]